A new music event is being added to Super Bowl Sunday, running parallel to the NFL’s biggest broadcast of the year.
Turning Point USA revealed plans for an All American Halftime Show that will stream live during the Super Bowl. The event is scheduled to air at the same time as the league’s official halftime performance and is being promoted as an alternative option for viewers.
The lineup is led by Kid Rock, with additional performances from country artists Lee Brice, Brantley Gilbert, and Gabby Barrett. According to the organization, the show will emphasize themes of faith, family, and patriotism.
The announcement arrives as the NFL prepares for its own halftime show featuring Bad Bunny. Turning Point USA framed its program as a response to that booking, saying it is designed for audiences seeking different cultural messaging.
The All American Halftime Show will be livestreamed on platforms including YouTube, X, and Rumble, with national availability on Super Bowl night.