Gorillaz have brought their animated universe into the real world with a limited-time pop-up in Los Angeles. The experience, known as House of Kong, transforms a retail space into a walk-through extension of the band’s fictional headquarters.
The project was introduced as an immersive merch shop tied to the group’s visual history. Created by co-founder Jamie Hewlett, the band’s distinct animated style shapes every corner of the space. Large-scale artwork, detailed set pieces, and themed rooms reference Kong Studios, the long-running backdrop to the band’s story.
Visitors can browse exclusive clothing and collectibles designed specifically for the pop-up. Many of the items are not available online, making the location a destination for fans looking for limited releases. The layout also encourages photos, with carefully designed environments that echo the band’s surreal, graphic aesthetic.
Since forming in 2000, Gorillaz have blended music, animation, and storytelling. House of Kong extends that concept beyond the screen, offering fans a physical entry point into the band’s fictional world.