Ozzy Osbourne’s family has announced plans for an AI-powered digital avatar designed to preserve and extend the late rock singer’s presence for fans.
During a recent Licensing Expo discussion, Sharon Osbourne and Jack Osbourne outlined the project, which is being developed with Hyperreal. The technology is expected to create a version of Ozzy that can move, speak, respond, and interact using his likeness and voice.
The avatar, called Digital Ozzy, is planned for interactive Proto Luma units in the United States and the United Kingdom beginning in late summer 2026. Fans will be able to ask questions and receive responses meant to reflect Ozzy’s personality and style.
The project adds Ozzy to a growing list of major music figures whose legacies are being explored through digital entertainment. For the Osbourne family, the goal is to keep the experience recognizable and true to who he was, rather than present a polished version that does not match his public image.