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How did Rush-themed beer come about? From the official news release:
It started during the R40 tour when, after a gig, someone handed frontman Geddy Lee a bottle of Robinson’s “Iron Maiden -Trooper” beer. Geddy took one look at it and jokingly asked where the Rush beer was. That quip stayed in the mind of the band, and recognizing the growing craft beer movement, particularly in their hometown of Toronto, the band decided to look into it seriously.
Beer has always been an import part of the touring experience for the band. That first after-show beer helping to draw a line between the focus of performing and the wind-down that follows. After hundreds of shows in so many countries around the world, the band really began to see how different beer could be.
“When I get off stage, I really, really enjoy an ice-cold beer, it’s like a little reward,” commented Geddy Lee on a recent visit to Henderson Brewery.
The band chose Henderson as they are one of the fastest growing micro-breweries in Canada and have won many gold medals for their beer. As is true with all of Rush ethos, quality is key. It didn’t hurt that the hometown brewery also had a love for the band given Henderson had previously released a “Put Your Scarf On Geddy” limited edition Canadian Imperial Stout in 2016.